The Cité du Temps – French for the City of Time – is nestled in the heart of Biel, the world's watchmaking capital. This special place entirely dedicated to time unites under one roof the playful, cheerful style of the brand Swatch and the luxurious character of Omega offering its visitors an opportunity to explore two different worlds of watchmaking represented in two museums: Omega Museum and Planet Swatch.

The Cité du Temps serves as a unique meeting area for visitors and pedestrians. Independent museum spaces for Swatch and Omega, spread over two floors, are equipped with the latest interactive technologies. They offer their guests an opportunity to explore in a living manner the worlds of the two brands represented in two museums.